Kangaroo is a typeface I designed for fun one summer. It can be described as slightly wide, having some whimsical curves and being high contrast between the characters. As there is this higher-end energy about it, I playfully refer to it as a ‘font for opulence’.
With the specimen, I just wanted to have a little bit of fun and continue this theme of opulence. Visually, I communicated this through the yellow that transitions into a white to signify riches and wealth. I kept this going into the copywriting, too, even using some of the paragraphs from the Bling Ring Vanity Fair article.